The first question regarding this topic that strikes our mind is ” How web content writing is different from stereotyped writing.” Is it really so that we have to be specially focused for web content writing ?
The answer is very simple – “Yes, web content writing is very different from typical writing styles”. Website creation is more of an art because unlike print media ,web visitors believe in scanning things in just one look. They prefer to have “to the point” information that they have been looking for. There are literally millions and millions of choices when they search for something on website. So attracting visitors and making them stay on your page is the most challenging thing in web content writing and designing.
So, the real challenge is about deciding how to make your website better than others. There are some rules following which we can easily stand in the market and maintain our potential customers to utilize our website and stay log on our page.
Tips for creating web page content that matters :-
- CREATE ORIGINAL CONTENT
- PUT YOUR MOST IMPORTANT INFORMATION FIRST
- MAKE YOUR CONTENT VALUABLE AND RELEVANT.
- UTILIZE IMAGES TO COMPLIMENT YOUR COPY.
- ALWAYS FOCUS ON CREATING STRONG HEADLINES.
- WRITE FOR LAZY PEOPLE
- ALWAYS BE READY TO ANSWER.
- UPDATE YOUR WEBSITE FREQUENTLY.
- WRITE FIRST, THEN EDIT
- CHECK AND RECHECK FOR GRAMMAR AND SPELLING ERRORS.
CREATE ORIGINAL CONTENT
It is very likely that “Content writing” for your website may include copy and paste from other websites. This practice should readily be avoided because everyone likes originality. So make sure what you write is your own imagination and stuff. It must not be copied.
PUT YOUR MOST IMPORTANT INFORMATION FIRST
Make sure about things that should be written at first. Web content is not like essay writing. Here important things are written first because audience are as such that they search for only relevant things that matter to them. They don’t believe in reading whole content , so you should try for writing in such manner that all things that matter most are written first.
MAKE YOUR CONTENT VALUABLE AND RELEVANT.
As I mentioned earlier your aim should be to drive as much traffic to your website as it can be. It will happen only when visitors find relevant material on your website. Avoid getting engaged in practice of writing Bla Bla Bla. Stick to the topic mentioned. Don’t deviate as it will cost you loosing traffic at your end.
UTILIZE IMAGES TO COMPLIMENT YOUR COPY.
It is always said that visual communication has more impact on anyone. People communicate faster with images and videos. Visual things lay more impact on our mind and we remember those things for more time. So always try to add images and videos in your content so that visitors spend more time communicating with those elements.
ALWAYS FOCUS ON CREATING STRONG HEADLINES.
A strong headline is always the catchiest thing on any website. It can turn visitors into customers. It invites readers to stick to the page they are visiting. So you should always focus on making your headline strong and impressive. It should be as such that first time visitor may bind to stay on the page for searching other things also after getting acknowledged by the heading.
WRITE FOR LAZY PEOPLE
Always keep in mind the behavior of the most lazy people visiting your page. Try to get into his reactions. I mean to say that keep yourself in his shoes; you will easily get an idea to attract traffic to your website. People nowadays want things as such that they don’t have to put an extra effort to search for things, they want everything in one go. Always keep this thing in mind I am sure you will be able to get what other have in their mind once they visit any web page.
ALWAYS BE READY TO ANSWER.
It is pretty obvious that once people visit you website and spend time, there may be some queries that strike their mind. You must be prepared to satisfy their queries with your answer. Otherwise it will invoke a wrong message which can degrade your website performance.
UPDATE YOUR WEBSITE FREQUENTLY.
This is an era of technology and technology keeps updating itself. As per this rule you should always keep updating your website with relevant contents. People want more updated stuffs on a regular basis. You should always keep an eye on changing trends and include those things on your web page. You should make an effort to update at least twice a week. It is a content site you’re building, after all.
WRITE FIRST, THEN EDIT
You all have a habit of writing then editing, again writing then editing. This practice should be avoided. For web content you should write all the things which you have in your mind in one go. Then you should scan the content and start editing. It will be quiet easy to edit things and precise your content after that. More important things will strike on mind and you can easily manage them.
CHECK AND RECHECK FOR GRAMMAR AND SPELLING ERRORS.
There are some places where there is no scope for mistakes. Web content writing is also one of them. There is no scope for mistakes in this area. Always keep an eye on what you write. It should always be error free. Spelling mistakes must not be done. Grammar is one of the most important things in English, so try avoiding mistakes of grammar. If your webpage is free from these errors and the matter provided are relevant to the topic then you are ready with your web page.
“Always keep these things in mind if you are launching or updating you web page. It will always benefit you.”