Google Adwords is the most successful pay per click advertising program on the internet. Thanks to Google Adwords, millions of people are able to advertise their products, services and websites paying as little as 1 cent per click.
However the most important part of Google Adwords is to be able to run a successful campaign with the highest ROI possible every month and that requires months of training and learning.
Here are some tips learned from successful Google Adwords campaigns that you can use to boost your success:
- Always bid for the long tail keywords because that’s where the real money is. The short keywords such as “music” have the highest amount of competition and no small advertiser can bid higher than the current advertisers because each click can cost as much as 10$. That makes it impossible to make a profit bidding for such keywords. There is another problem, most people searching for “music” alone are not really interested in buying music, but maybe listening to radio online or browse some albums. On the other hand if you bid for “shop music online” then competition will be softer and the bids much lower and the CTR and conversions higher because that’s what people are looking for, to buy music. All your keywords should have three or more words, especially the words “buy” and “purchase” and “order”.
- Never bid for negative keywords such as “free”, “trial” and “try” because people who search for it are not really interested in buying music but just try some music or give it a try. They are not really interested in shopping. If you use exact phrase match then here is nothing to worry about such keywords, however if you are no using exact match then filter all these keywords and see your CTR and conversions going up.
- Always show the Google searcher that you mean business and always include the price in the ad. For example, you can write “for just 4.97$ you can get” so who searches knows that if he clicks, he will have to buy to get it. This will result always in higher ROI for the advertiser because it turns window shoppers away who are just looking around, and will drive away curious clicks from people who do not really know what they will see if they click the ad. Of course that you will have less clicks per impressions and maybe even drop a position or two in the rank, but that’s even better because most people who click the first ad do not really buy anything, where as if they proceed to the next ad, they are more likely to buy as they already know what to expect from such ad.
- Run a separate campaign for the content network. You should always run one campaign for the search network and another for the content network because user behavior is totally different and so will be the prices. The content network has much more traffic than the search network and so the clicks will be much higher even though the CTR is lower. However, the content network has the highest click fraud ratio so with a separate campaign you can decide if it is worth to continue to advertise there or not.