Blog marketing is the science of writing blogs to sell products, services or advertisements. The industry is huge with hundreds of millions of blogs registered and every day hundreds of thousands of new blogs are created. There are numbers of blogs out there on web and yet they are make money using Google Adsense or another advertising program or affiliate marketing website.
1. Register a domain because no blog has authority without a custom domain.
Don’t run after free blogs. If you want to do it professionally go for paid one.
The only cost you will have with Blogger and a custom domain is 10$ per year to register the domain and everything else is handled by Google. If you want to use WordPress instead, you will need to host the blog in a server that costs around 2-5$ per month.
You just have to install wordpress on your server and you are ready to go !
2. Write a lot of content for the blog. A blog without content is worthless.
Content is what makes people visit your blog and come back. Sure the template and the server speed are useful to keep people on the blog for longer, but it’s the content the real factor which determines how many people you will have on your blog and how many times they will come back.
Killer content is content that improves people’s lives. Entertainment makes people happy, information keeps people happily informed and tools such as apps makes people happy with useful gadgets. Since content is the most important part and no huge amount of content is too much you may want to outsource this part to a professional.
3. Blog marketing can be used to promote a company or to promote affiliate products.
You need to choose your business model. Most bloggers choose to promote advertisements (mostly Google Adsense) or affiliate products, such as Clickbank software and books.
Whatever method you use, make sure it is compatible with your blog. Some blogs work perfectly with Google Adsense and others do not get clicks. Understand your blog and your blog post whether it is good for adsense or for product reviews.
Test several revenue generation systems and stick with the one that generates the most dollars per month and keep that system. Of course that if a new opportunity appears, give it a chance but rarely there are better options than Google Adsense and Clickbank.
4. Blog promotion is the next part of the business. Blogs without professional promotion rarely get any visits because Google does not know much about it and doubts about ranking it high. To make things worse, people do not know about you blog so they do not make links back to it. Promotion is almost as important as content. Obviously Facebook is the most important website to promote anything. Use your Facebook wall to promote you blog, as well as groups and pages. It’s a clever idea to make a fan page to your blog to be able to share content with more than 4000 friends.
Blog marketing is here to stay. The potential is immense because Google serves billions of searches every single day, including weekends, and these searchers are looking for information which could be just inside your blog. People search then follow to your blog and click the ads to buy the product and everyone makes money.