Before we dive deep into the world of Google we need to know what we are actually dealing over here.
With the advent of internet we don’t find a single being unknown to the term GOOGLE.
Though Google has made its presence since a long time now, but there are still some specific features of Google that are not so well known.
Here we are discussing on such feature “GOOGLE AMP”.
Google amp is nothing but an Accelerated mobile pages project. AMP is a way to build web pages for static content that render fast.
It aims to dramatically improve the performance of the mobile web.
We all are familiar with the buffering time taken by the webpages with rich content like video, animations and graphics to work alongside smart ads, which causes a lapse of time. This is where AMP will be of use to us as it reduces the time taken by the webpages to appear.
We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.
It consists of three different parts:
Google AMP Cache
AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML.
The AMP JS library ensures the fast rendering of AMP HTML pages.
The Google AMP Cache can be used to serve cached AMP HTML pages.
On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results.
Google is also announcing AMP Landing Pages — so marketers can ensure someone will have a similarly smooth experience after they click on the ad, rather than being driven away immediately by a slow-loading page.
Google is taking Accelerated Mobile Pages (AMP) beyond the “Top Stories” and into the main organic mobile search results.
Since AMP’s introduction last year, it has been indicated that there are now more than 150 million AMP documents in Google’s index with roughly 4 million being added weekly.
Before writing in favour of AMP we researched about the consumer responses & their preferences and we found that though there is lots of benefits of AMP, people are yet to know there basic features.
Some of which can be enlisted as:
⦁ AMP pages are 4x faster, use 10x less data compared to non-AMP pages
⦁ On average AMP pages load in less than one second
⦁ 90 % of AMP publishers experience higher CTRs
⦁ 80 % of AMP publishers experience higher ad view ability rates
Google sees the open-source AMP initiative as a way to boost the mobile web (and search) and to deal with consumer objections to aspects of the mobile user experience, such as slow-loading pages and annoying ad formats.
AMP competes with Facebook Instant Articles and Apple News; however it has expanded well beyond news into other categories including e-commerce.
Now you can run experiments, such as A/B tests, using AMP pages.
Google is now showing AMP implementation errors directly in the search results to the site owner. The error will show in the search result snippet and be a hyperlink to the help documentation on how to fix the error. Google is aggressively pushing AMP adoption for webmasters, recently announcing they are expanding AMP into the core mobile search results.
Google also offers site owners warnings if their site is not mobile-friendly, so this is an obvious extension of that.
The AMP warnings to site owners read “Your page has AMP implementation errors.”
Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are, how to get started, how Google and other platforms use them and so on.
All you need to know about AMP:
The goals or requirements of AMP is enlisted here
⦁ making pages faster
⦁ easier implementation
⦁ enabling monetization and
⦁ embracing the open web
The median load time for AMP is 0.7 seconds. By contrast, the median load time for non-AMPs is 22.0 seconds.
With more and more users reading AMP articles in Google search, the integration of analytics, ads, content access and the release of plugins for Word Press are now quite significant: 125M+ documents indexed, across 640K+ domains according to Google itself.
“For a strong news site, AMP is about 5% of total traffic (9% of total mobile traffic), 3% of total impressions, +2% in CTR and +5.6% in ranking position.”
While AMP is mainly used for news articles and blog posts still it is not restricted to this type of content.
The AMP publishing flow is pretty straightforward, but for it to work, a couple of things need to be done.
The main requirement is that the page needs to be valid and discoverable if the page aims to be displayed in Google’s Top Stories carousel; it needs to be correctly marked up with structured data from Schema.org.
Some additional features that are going to be soon integrated in Google AMP are allowing users to swipe from one article to another in Google search.
In addition, Google Search Console now returns AMP impressions and clicks through the Search Analytics reports.
Hence we know the AMP project is a success; it evolves quickly and supports more and more features, and as a result, it gets more adopters.
If you’re getting started with AMP, the official website of the project, the road map and the AMPbyExample.com website will definitely help you.
Stating further Google is continuously trying to evolve the e-commerce using AMP. There can be variously beneficiary that could be offered when e-commerce will extend its horizon in AMP sections.
So Google AMP is securing its roots in tech market be ready to embrace it for the best.