We don’t think it will be an exaggerated statement that Internet has revolutionized our world for good.
Every aspect of our lives has been influenced by internet, be it academics or sports or medicines so why MARKETING could possibly lacking behind.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Now let’s discuss the influence of internet on marketing and watch how this new development is going to alter the face of marketing.
Online marketing has been raised by a number of factors whose sole responsibility is to generate & uplift the standards of social as well as cultural interactions.
Even when we look around ourselves we cannot overlook the changes that are changing at a rapid speed. We take for granted many of the new technologies that have revolutionized our industry—such as social media , or even reaching back to radio and television—but these are only the beginning.
So let’s dig a little deeper & find the technologies that are soon going to rule the online market.
The Internet of Things (IoT)
The Internet of Things (IoT) is basically a system of interrelated devices that includes computing mechanical as well as digital machines with objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction
IOT is nothing but the interdependency of humans and machines. The IOT is showing what nature had shown us for long time now – the concept of INTER-DEPENDENCE & CO-DEPENDENCE
This technology is convenient for consumers looking to manage all their devices in one location, but it could be just as important to marketers trying to communicate with those consumers.
IoT can help in identifying epidemics, diseases, pests and help take immediate corrective action
In everyday living numerous devices are being used by every Indian but one thing almost none of us can miss is surely the cell phones now a day preferably smart phones. So speaking of connecting all the electronic devices to them will inevitably make life much easier for everyone.
Well talking not exactly in terms of an economist but IoT has potential to add almost the same growth to Indian GDP as the introduction of mobile networks did.
There are various estimates with each expert having a differing take on the number of devices or “things” that will connect to the Internet by 2020.Estimates range from Gartner’s 26 billion devices to IDC’s projection of 212 billion installed devices.
Augmented reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
Today augmented reality has spread its wings not just into gaming but also into our day to day life.
Yes! From retail business to health sector Augmented reality shown its capabilities and showcased its future scopes to all of us.
In the retail sector, where customers are still feeling a bit of hesitation when going for online shopping it can change the whole shopping experience and will definitely bridge the gap between the online and physical store.
In health sector when one has to understand exact functioning of some vital parts of body nothing more fascinating than understanding a human body or for that matter any physical body in a 3D aspect rather than a 2D image or graphics.
The mobile industry is also a potential scene for the future of AR. From smartphones accessing GPS to wearable technologies ranging from Google Glass to Apple Watch, augmented reality will be expressed by specific apps and micro-location technologies.
As far as Educational resources are concerned emphasis is given on Augmented Reality systems to re-create historical events, activate regular books into 3D images, or even present structures of the galaxy; all superimposed in real-time. Augmented Reality is extremely useful for educators in classroom settings or during presentations and allows students to gain a deeper understanding on the topic at hand.
Industrial, military and medical applications concerning the validation of designs or plans are a specialization of Augmented Reality. When soldiers need information on their surroundings they can receive detailed 3D maps.
How can one talk about augmented reality and fail to mention the Pokémon Go’s recent popularity. Today it is considered to be changing point for augmented reality.
With millions of mobile users flooding to the augmented reality concept, marketers are already racing to develop new AR apps.
Virtual reality or virtual realities (VR), also known as immersive multimedia or computer-simulated reality, is a computer technology that replicates an environment, real or imagined, and simulates a user’s physical presence and environment to allow for user interaction. Virtual realities artificially create sensory experience, which can include sight, touch, hearing, and smell.
In a virtual world, we are inside an environment of pure information which creates an illusion which makes us see, hear, and touch which have actually never happened.
The concept of virtual worlds significantly predates computers.
The foremost dream is to merge the authentic world and the virtual world. There are many modes of combining reality with virtual reality as it is considered to have wide ranging benefits for the following:
Implementation of Virtual Reality in healthcare sector encompasses surgery simulation, phobia treatment, robotic surgery and skills training.
It helps to allows healthcare professionals with its unique features to learn new skills as well as existing ones ensuring a safe environment without causing any danger to the patients.
Virtual reality helps to provide force feedback as the surgeon needs to be able to gauge the amount of pressure to use when performing a delicate procedure.
Virtual Reality allows a large groups of students to have interaction with each other as well as within a three dimensional environment.
Implementing virtual reality as one of several forms of technology in order to educate tomorrow‘s technological elite helps them to see how non-realistic concepts work in a three dimensional environment which makes them easier to understand and retain.
This makes the learning procedure creative which also helps it to attract the students by educating and entertaining them.
Virtual Reality is used in a way to turn unbelievable into something that seems totally real.
One must be familiar after watching three-dimensional movies, with the idea of a person exploring and interacting with objects in a virtual world.
Technology has moved on since then so the experience is likely to be even better than that shown in the film.
Lastly would like to conclude that “Virtual reality is which provides the illusion of being realistic”
Machine learning algorithms
The machine learning algorithm could open the door to a bevy of new developments, increasing the pace and complicating the nature of future technological breakthroughs.
This is a special algorithm fact that it’s a self-updating machine learning algorithm, capable of gathering and interpreting information about its own functionality and improving itself over time.
This could open the door to a bevy of new developments, increasing the pace and complicating the nature of future technological breakthroughs
Data visualization or data visualisation is viewed by many disciplines as a modern equivalent of visual communication. It involves the creation and study of the visual representation of data, meaning “information that has been abstracted in some schematic form, including attributes or variables for the units of information”.
We now have access to insane amounts of consumer data, giving us hypothetical access to significant insights about consumer behaviour, subsequently leading to better marketing campaigns.
“Data Visualization: Modern Approaches” (2007) article gives an overview of seven subjects of data visualization:
Articles & resources
So these are the few technologies that are going to turn the face of Indian market for good. We just need to be ready to embrace them.